Team

Founding Team

Brimerock is built on a combination of hands-on hospitality expertise and institutional fund-level execution, designed to meet the expectations of professional investors, family offices, and funds of funds.

Mircea Draghici

Co-Founder

23 years of experience in hospitality. MBA from École Hôtelière de Lausanne. Expertise in hotel operations and consulting for projects over €250M.

“Brimerock is about seizing untapped opportunities in Southeast Europe's hospitality sector. With a strong focus on branded hotel projects, we aim to deliver superior value while setting new standards for growth and innovation.”

Catalin Lupu

Co-Founder

Expertise in fast-paced scalability and financing rounds structuring. LP in Underline Ventures & KIN VC. UiPath alumni, Head of Procurement & Real Estate. MSc International Business at UPEC Paris.

“Our mezzanine financing approach bridges the gap between vision and execution. By partnering with top global hotel brands, we're creating a platform for sustainable investments and long-term success.”

Combined Expertise

Experience extends beyond hotel operations and development, covering the full private equity lifecycle: fund structuring, capital raising, investor relations, legal and tax structuring, due diligence, asset management, and portfolio-level exits.

Market & Feasibility Studies
Operator & Brand Selection
Development Advisory
Design-to-Build
Property Improvement Plan
Capex Optimization
Financial Underwriting
Fund Structuring

Track Record

Our expertise isn't just theoretical. As GPs, we have personally negotiated the management contracts and conducted the feasibility studies for the very brands Brimerock Fund I targets. We know the Brand Standards inside out, allowing us to accurately price refurbishments and predict ADR uplifts with precision.

In Strong Company

A Proven Framework

The branded hotel conversion strategy is well established among leading European hospitality private equity platforms, including Extendam and Boscalt Hospitality Fund. Brimerock operates within this proven framework, applying it to Romania and selected CEE markets.

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