Market Opportunity
Romania's hotel market is entering a structural growth phase — driven by record tourist volumes, Schengen-linked demand, and a rapidly expanding branded pipeline.
Structurally Under-Branded
Romania is structurally under-branded: only ~6% of hotel units are under international brands, leaving a large conversion pipeline. CEE benchmarks are materially higher: Poland 8% (hotels) / 44% (rooms) chain penetration, and CEE capitals average ~42% branded rooms.
Brimerock's edge: bridge the “upgrade-to-brand” capital gap through structured/mezzanine funding for refurbishment and repositioning. The outcome is a repeatable strategy to turn independent stock into institutional-grade branded assets in a market still early in brand adoption.
Demand Resilience
Clear structural growth trend pre-COVID (2015–2019), sharp but temporary COVID dislocation (2020), full recovery by 2023 returning to and exceeding pre-COVID levels. 2024–2025 normalization confirms demand resilience, not a one-off rebound.
Business Travel Recovery
Strong rebound driven by business travel, events, and international connectivity.
Bucharest as Primary Market
Bucharest follows the same macro cycle with faster recovery — Romania's primary liquidity and exit market.
Schengen Integration
Improved connectivity accelerating international visitor flows and institutional interest.
Branded Pipeline
~15 new internationally branded hotels (2,000+ keys) are expected by 2026–27, with openings across Bucharest, Brașov, Poiana Brașov and other key regional hubs — a marked acceleration versus the slow and fragmented supply growth seen five years ago.
| Project | City | Details |
|---|---|---|
| Corinthia Grand Hotel du Boulevard | Bucharest | Historic re-launch, upscale (4*+) |
| Radisson Lagoon | Bucharest | ~332 keys, mixed-use |
| Mondrian (Lifestyle Hotel) | Bucharest | ~100 keys, lifestyle |
| Radisson RED Old Town | Bucharest | ~104 keys, lifestyle |
| Swissôtel Poiana Brașov | Poiana Brașov | 5* luxury resort |
| Hyatt Regency Aro Palace | Brașov | ~250 keys, flagship |
| Courtyard by Marriott | Sibiu | ~81 keys |
| Four Points by Sheraton | Cluj-Napoca | ~109 keys |
| Courtyard by Marriott | Timișoara | ~208 keys |
| Hyatt Place & Hyatt House | Bucharest | 170 + 100 extended stay |
Our Investment Process
Disciplined execution from origination to exit, ensuring every Euro of mezzanine capital is fully protected.
View Process