Investment Strategy
Structured mezzanine capital deployed exclusively into branded hotel assets, targeting superior risk-adjusted returns through contractual income and equity-linked upside.
Investment Focus
The Fund invests exclusively in branded hotels, as brands provide visibility on demand, standardized operations, and stronger positioning with lenders and institutional buyers. Compared to independent hotels, branded assets tend to be more resilient across cycles, benefit from centralized sales and loyalty programs, and offer clearer paths to refinancing and exit.
Mezzanine Capital Structure
Mezzanine capital is positioned between senior debt, sponsor equity, and brand key money. This instrument allows Brimerock to capture contractual yield and equity-linked upside while benefiting from senior-like downside protection.
The Branded Advantage
Operational Outperformance
Branded properties achieve consistently higher occupancy and, during downturns, superior net operating income.
Global Distribution
Central reservation platforms and loyalty programs drive repeat business and international demand that independents cannot access.
Revenue Management
Brand affiliation delivers better visibility, negotiated contracts, and professional yield management.
Institutional Preference
Branded hotels are more liquid and attract stronger interest from institutional investors, often trading at tighter cap rates.
Operational Standards
Brand-mandated procedures create consistent operating discipline, safety, and quality assurance.
Innovation Access
Membership in a brand network enhances access to revenue tools, technology, and dynamic pricing.
What We Do Not Invest In
Unbranded / Independent Hotels
Assets without an established hotel brand, proven operating standards, or access to global distribution.
Greenfield Without Permitting
Projects lacking finalized zoning, building permits, or clear construction timelines.
Primary 5★ Luxury Hotels
High-fixed-cost assets with elevated staffing requirements and volatile demand profiles.
Secondary Locations
Markets without proven year-round demand drivers or sufficient transport connectivity.
Under-Capitalized Structures
Projects relying on aggressive leverage or limited sponsor equity.
Explore the Market
Discover why Romania and Southeast Europe present a compelling opportunity for branded hotel capital deployment.
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