Structured Capital for
Branded Hotels
Brimerock provides disciplined mezzanine capital to branded hotel projects in Southeast Europe — combining contractual income, capital protection, and institutional exit optionality.
An Independent Investment Platform
Brimerock is an independent investment company dedicated to professional and institutional investors. We deploy structured mezzanine capital into branded hotel assets across Romania and Southeast Europe.
Our approach bridges senior debt and sponsor equity, enabling value creation through refurbishment and repositioning — while preserving capital protection.
Learn MoreExclusively
Branded Hotels
International hotel brands provide demand visibility, standardized operations, and superior exit liquidity.
Repositioning
Greenfield
Mezzanine Capital as a Strategic Instrument
Mezzanine capital allows Brimerock to capture contractual yield and equity-linked upside while benefiting from senior-like downside protection. We invest exclusively in 3★ and 4★ branded hotels.
Key Figures
Romania: Structurally Under-Branded
Only ~6% of hotel units in Romania are under international brands, compared to 42% across CEE capitals. This structural gap creates a repeatable strategy to convert independent stock into institutional-grade branded assets.
Brand Expansion
~15 new internationally branded hotels with 2,000+ keys expected by 2026–27 across Romania.
Demand Resilience
Full recovery to pre-COVID levels by 2023. 2024–2025 normalization confirms structural demand resilience.
Schengen Tailwind
Schengen integration and improved connectivity accelerating international visitor flows and institutional interest.
Built on Discipline
Discipline Over Opportunism
Capital is deployed only where downside protection, equity buffers, and exit visibility are clearly defined.
Branded Assets Only
International hotel brands provide demand visibility, standardized operations, lender comfort, and superior exit liquidity.
Mezzanine as Strategy
Capturing contractual yield and equity-linked upside while benefiting from senior-like downside protection.
ESG as Underwriting
ESG is treated as a financial input, not a marketing narrative. Capex deployed only where ROI is measurable.
Institutional Governance
Regulated RAIF structure under full AIFM oversight, with defined investment committees and tier-one advisors.
Portfolio-Level Exit
Building diversified, exit-ready portfolios aligned with institutional buyer expectations for 5–7 year horizon.
Partner with Brimerock
For more information on investment opportunities in branded hospitality across Southeast Europe, we invite you to get in touch.